Digital Photography & Imaging (W8) PROJECT 2B

Edita Chew En Thung / 0357357
Digital Photography & Imaging / Bachelor of Design (Honours) in Creative Media / Taylor's University
PRACTICAL: PROJECT 2B: CONCEPTUAL PRODUCT PHOTOSHOOT 

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Table of Contents

LECTURES

PROCESS

FINAL

REFLECTION

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LECTURES

Module Information Booklet [MIB] Digital Photography and Imaging

Instructions | criteria

PROJECT 2B: CONCEPTUAL PRODUCT PHOTOSHOOT 

Timeframe: WEEK 9 - WEEK 11 

CATEGORY: PRODUCT PHOTOSHOOT 

RESEARCH: 10 marks (WEEK 9) 

SHOOTING TECHNIQUES: 5 marks 

LIGHTING TECHNIQUES: 5 marks
EDITING & POST PRODUCTION: 10 marks (WEEK 10) 

Update our Project 2B work in progress into E-Portfolio Submission: 

WEEK 11 TOTAL MARK: 30%

Week 9 | Research (reference moodboards)

PROCESS

IDEATION #1 

I wanted to portray a classic yet comedic modern approach towards this composition, to use photo manipulation to these opposite things were hard to imagine at first, but since the pandemic was a big change in humanity’s survival, the whole world was turned into a meme. I decided to go with sanitizers to go with the concept and a David statue I have that emits classical aura.

IDEATION #2 

This idea was crafted by using the Beauty of Joseon sunscreen and a honey bottle. The whole concept is to inflict the sole ideation of honey-like skin texture after using the product. The nozzle of the honey bottle was used as the applicator of the sunscreen to somewhat indicate smooth skin after use. 

IDEATION #3 

This idea was based on luxury and everyday used tools like a disinfectant spray or a deodorant spray. The stark difference gives a shock while placing 2 different status objects together. The question was “what if a luxury item was used like an everyday appliance?” people would have mixed opinions about the item and the idea behind it. Luxury items are generally expensive and usually used very minimally in everyday lives whereas household items are used everyday so people would wish to use luxury items like how they use normal items, but some just do not have the budget. Hence, the idea is crafted, a “what if” question.

SKETCHES

MOCK UPS (PRODUCT FINALISTS)

After I was done photoshopping the 3 ideas into their own product shoots, I were to decide which was the finalist for my final artwork for the product photoshoot.

MOCK UP for FINAL

FINAL ARTWORK

REFLECTION

Reflecting on my learning journey in design, I've discovered the profound significance of effective communication through various mediums. The ability to generate and convey design concepts, both manually and through digital platforms, has emerged as a crucial skill. It's been an enriching experience to witness how creative thinking methodologies have facilitated the exploration and testing of an extensive spectrum of conceptual ideas. This process has allowed me to delve deeper into the realms of design, enabling me to uncover innovative solutions and approaches.

Moreover, the integration of information and communication technology within the design process has been transformative. I've learned to navigate through a vast sea of information, selectively retrieve relevant data, and manage it efficiently. This technological incorporation has not only streamlined my research processes but has also broadened my understanding of how to source and utilise information effectively within design contexts.

The outcome of this learning journey manifests in my enhanced ability to synthesise manual and digital skills seamlessly. I've observed a significant improvement in my proficiency in generating design concepts and solutions, a testament to the amalgamation of creative thinking techniques and technological adeptness. Additionally, my capacity to source, manage, and apply information pertinent to design has contributed to a more comprehensive and nuanced approach to problem-solving within the field.

In essence, this learning experience has not only equipped me with technical skills but has also honed my creativity, critical thinking, and adaptability. I've come to realize that the synthesis of diverse skills and methodologies is pivotal in navigating the complex landscape of design, allowing me to explore new horizons and contribute meaningfully to the field.