Advance Typography - FINAL COMPILATION

Edita Chew En Thung / 0357357
Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
(ADVANCED TYPOGRAPHY COMPILATION)

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Task 1 :  Exercises: Typographic Systems & Type & Play

Task 2A&2B :  Key Artwork

Task 3 : Type Exploration & Application

REFLECTION

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SUBMISSIONS

TASK 1

Exercise 1:

fig 1.5 | Axial system JPG 300ppi (1024px)

fig 1.6 | Radial system JPG 300ppi (1024px)

fig 1.7 | Dilatational system JPG 300ppi (1024px)

fig 1.8 | Random system JPG 300ppi (1024px)

fig 1.9 | Grid system JPG 300ppi (1024px)

fig 2.0 | Modular system JPG 300ppi (1024px)

fig 2.1 | Transitional system JPG 300ppi (1024px)

fig 2.2 | Bilateral system JPG 300ppi (1024px)

fig 2.3 | Typographic system PDF presentation without grids 300ppi (1024px)

fig 2.4 | Typographic system PDF presentation with grids 300ppi (1024px)

Exercise 2:

fig 3.6 | extracted crude letterforms from IMAGE

fig 3.7 | reference font

fig 3.8 | extraction to reference to refinement

fig 3.9 | extracted letterforms & font reference side by side

fig 4.0 | final Movie Poster - LIME

TASK 2A & 2B

fig 3.4 | Final 1024px, 300ppi

fig 3.5 | Final  1024px, 300ppi

fig 3.6 | Final colour palette  1024px, 300ppi

fig 3.7 | Final black on white  1024px, 300ppi

fig 3.8 | Final white on black  1024px, 300ppi

fig 3.9 | Final collateral  1024px, 300ppi

fig 4.0 | Final collateral  1024px, 300ppi

fig 4.1 | Final collateral  1024px, 300ppi

fig 4.2 | instagram link

fig 4.3 | Final instagram page screengrab with good resolution

Instagram Link : HERE.

TASK 3

FONT PRESENTATION (5 artworks)[1024 px; JPG 300 ppi]

fig 4.7

fig 4.8

fig 4.9

fig 5.0

fig 5.1

FONT APPLICATIONS (5 artworks)[1024 px; JPG 300 ppi]

fig 5.2

fig 5.3

fig 5.4

fig 5.5

fig 5.6

Font Download :

. OTF HERE. 

.TTF HERE.

REFLECTION

Observations 

 

Generally in this module, my main objective was to design a functional typeface, and showcase it in a neat and orderly procedure. This is one of the things that struck me most just at the beginning, namely that this task forces one to be very very careful and nothing is left to chance. Each of the letters, curves of the letters, and the space between them had to be as accurate as possible so that the typeface had a unified appearance at the end. It was rather difficult and at the same time educational to be working at this level of consistency with the requisite precision. 

 

 Findings 

 

When designing the typeface, I discovered the need to put the typeface to practical use by using it in several projects. Thus, I could avoid some mistakes that are present at the level of spacing and kerning when using the font in print, Internet media, and other types of media. This testing phase was a very useful aspect since it enabled the typeface to be developed with the objective of being used on all the platforms. Moreover, I understood that individual skills developed in this course include flexibility and ability to improve based on the reaction received, on the other hand, the difficulties revealed themselves in the first steps of the attempt to combine artistry with practicality of a text. 

 

 Conclusions 

 

Thus, the outcome of this project together with the process of working on it can be valued as a rather valuable experience pinpointing the fact that typography requires constant efforts to achieve the adequate balance. It reassured them that playing the Brand Identity Game was accurate and necessitated a design-minded approach to ensure that the company’s identity matched the design and the practical use of it. Through this typeface test media, I ensured that the typeface was properly tested in all the domains to come up with this final work that has a good aesthetic and functional value. As for the outcome of the project, it not only benefits and improves the technical skills, but also increases the understanding of typography as the art and the science. 

 

 Final Thoughts 

 

Thinking of this process, I can admit that I have a lot of achievements and skills that I have learned. Working on this project, I had to take a host of risks, to venture out of my comfort zone, and on top of it make sure I was making the best design decisions possible at each step. In the future, I want to use all these insights on the next projects, improvement never stops and being as precise as possible when it comes to typography. Through this experience I realised the importance of design to me and the drive to make meaningful work.