Design Research Dissertation

Edita Chew En Thung / 0357357

Design Research Dissertation | DIS60304 Bachelor of Design (Honours) in Creative Media / Taylor's University

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Table of Contents

INSTRUCTIONS

TASK 1
TASK 2
TASK 3
TASK 4

TUTORIAL FEEDBACK FORM

REFLECTION

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INSTRUCTIONS

fig 1.0 | Module Information Booklet (MIB)

TASK 1

fig 1.1 | dissertation draft

TASK 2

fig 1.2 | Final dissertation turnitin

TASK 3

LINK HERE

fig 1.3 | Flipbook

TASK 4

LINK to DOC HERE

fig 1.4 | Research Article

TUTORIAL FEEDBACK

DIS60304 DESIGN RESEARCH DISSERTATION | September 2024 Semester Bachelor of Design (Hons) in Creative Media   Student name: EDITA CHEW EN THUNG Student number: 0357357 Lecturer: DR YIP JINCHI TASK1: RESEARCH IMPLEMENTATION – DISSERTATION DRAFT (Weeks 1-7) Week Item Feedback by lecturer Action by Student Week 1 Module introduction & briefing of all tasks week 2 TASK 1 break into few topics for the literature & compare the articles start the matrix breakdown of the research questions continuing with the matrix development breaking fewer subtopics and comparing the articles to each other. week 3 TASK 1 N/A N/A week 4 TASK 1 brown and lee (citation) [Jun & Lee(?)] all discussion written is descriptive (not discussion) topics here, 5.1 – 5.4 not aligned to RQs. analysis and discussion (each RQ) (find keywords of Each RQs for the titles/heading) use relevant data I collected (relationship)  describe the brands I used for the study. secondary source of data/research articles. Start on 5.2, 5.3, 5.4 each RQs needs to be answered. tweaked the citation RQs are answered to each respective discussion. 5.2, 5.3, 5.4 are answered with relevant headings. analysis of discussion. week 5 TASK 1 show visual examples of (luxury cars, etc) fig numbers also need to be written. (if changed context, then see how) 5.2 data collected must support the discussion what did the respondents say about a particular typography (what is their different opinions, affect about their perception of the brand) (%) or (quote) (5.3) graphs in section 4 from the research survey. Brand A luxury describe the brand names and use the data collected to organize info. appendices (screenshot/link) survey tweaked the analysis to have more relevance to  data collected and support the discussion. week 6 TASK 1 put images below paragraph (what sort of fonts, show visuals here, kind of serif, sans serif, script  fonts that describe the brand effectively) (elaborate the findings) add images to interact with the reader better (talk about one brand, show understanding about this brand in relation to typo use) (ADD PARTICIPANT’S OPINIONS)  (Integrate the “importance of findings” with conclusion) (Rewrite importance of findings) (Add image for Serif fonts) placed images elaborated more on the finding and expanded  added participants' opinions as quotations. integrated the importance of findings with conclusion and rewrote the importance of findings. TASK 2: DISSERTATION WITH VISUAL DESIGN (Weeks 7-11) Week Item Feedback by lecturer Action by Student Week 9 Task 2 add more idea variation added 2 more ideation and improved the first version Week 10  Task 2 IDEATION#1 improved version looks consistent, go with that. proceeded to design the first ideation and work from there and worked out the layout

 

TASK 3: FINAL DISSERTATION WITH TURNITIN SUBMISSION (Weeks 7-11)
Week	Item	Feedback by lecturer	Action by Student
Week 11	Task 3	the progress could need a little more work and given feedback in the final dissertation to be changed and edited	proceeded to design the visuals for the flipbook in Indesign.
Week 12	N/A	N/A	N/A

TASK 4: ARTICLE FOR JOURNAL PUBLICATION (Weeks 11-14)
Week	Item	Feedback by lecturer	Action by Student
Week 13	Task 4	add appendices add picture credits add limitations of study edit and place the pictures accordingly	touched up from the feedback given and published online to embed to blog.

fig 1.5 | Feedback form

REFLECTION

Findings

Through the work, a lot of theory that had been taught in classes was blended into practice, therefore minimising the theory-practice divide. While exploring the impact of typography on brand association, I clarified the psychological-emotional semantic of serif, sans serif and script fonts. This supplemented my knowledge about how the nonverbal message can trigger the feelings of trust, innovativeness with reference to the brand. Also, in order to compile and analyse the data for the assignment, I had to engage in evaluating information in the provision of a comprehensive and meaningful discussion.

Observations

By performing this research I was able to gain experience in carrying out research, writing, and designing. In forming the survey, as well as in analysing the results, this included convening the material naturally and systematically so that the presentation of the findings is coherent and informative. Designing the visual aspects of the survey also necessitated consideration of design and publishing principles to drive home the fact that the look and feel of a message are also important. As I conducting several researches, I realized that making use of visual presentation helps the participant understand more than have them fill dully forms and tables.

Conclusion

From this I learnt on how to communicate these ideas, and how to implement theoretical knowledge in practice. It also showed me that organisation and good reporting skills were important for creating a structured document. Through my ability to link the research, writing, and design skills on this study, I was able to provide an attractive package that was scientifically high calibre. Attaining these goals and completing this project has empowered me with the confidence when approaching upcoming activities that need critical assessment alongside innovations in presentation.