Digital & Social Media Communication

Edita Chew En Thung / 0357357

Digital & Social Media Communication  / Bachelor of Design (Honours) in Creative Media / Taylor's University
Portfolio


Table of Content

1. INSTRUCTIONS
2. PROCESS
      i. FINAL
3. FEEDBACK
4. REFLECTION



INSTRUCTIONS

fig 1.0 | Module Information Booklet


PROCESS

We made a small contract with Boink's owner/founder and had both of parties sign the agreement.


fig 1.2 & 1.3



Content planning & Execution


IMPORTANT LINKS: 




FINAL

TASK 1 (BRAND INFORMATION): LINK HERE
TASK 2 (EMPATHY MAPPING & PERSONAS): LINK HERE
TASK 3 (CONTENT PLANNING SHEET): LINK HERE
FINAL PROJECT (PITCH DECK & DESIGN APPLICATION & DEVELOPMENT): LINK HERE


HANDOVER DOC FILE

FINAL TASK SLIDES:




FEEDBACK

Client:
- discard the halloween ideas as it's too close
- very happy with the engagement

Lecturer:
- opening of videos could add teasers to get users hooked on the reel

REFLECTION

Findings

Throughout this process, I explored various conceptual ideas by employing creative thinking and methodologies. By generating, testing, and refining ideas, I discovered how essential flexibility and adaptability are to developing innovative solutions. The integration of digital media and creative software allowed me to communicate these concepts effectively, enhancing their appeal and relevance. Furthermore, I realised the importance of neat and methodical presentation in showcasing work, as it significantly impacts the clarity and reception of my ideas.

Observations

I noticed that constructive feedback and self-evaluation were crucial in identifying areas for improvement. Engaging with peers, mentors, and audiences provided valuable insights into my performance and development. Through consultations, I gained a deeper understanding of my strengths, such as creativity and communication, and weaknesses, such as time management and technical detailing. Collaborative interactions revealed that connecting with audiences effectively requires tailoring communication strategies to resonate with their expectations and needs.

Conclusion

This experience reinforced the importance of balancing creativity, technical proficiency, and effective communication. By evaluating my learning process, I identified key areas for personal growth and acknowledged the progress I’ve made. Moving forward, I aim to continue refining my ability to present work in a visually appealing and methodical manner, while leveraging feedback to strengthen my skillset. This journey has highlighted that success lies not only in the final outcome but also in the ability to adapt, learn, and grow throughout the creative process.


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