UX Design

Edita Chew En Thung / 0357357

UX Design / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 1

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Table of Content

1. INSTRUCTIONS
2. LECTURES

3. PROCESS (designs & mockups)

      i. FINAL

4. FEEDBACK

5. REFLECTION

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INSTRUCTIONS  

LECTURES

Week 1
Chose our groups and decided on the topic based on taylorian's experience with buying food in campus.

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Week 2

Lecture Notes

What UX prioritise is practicality first.
We will always notice Bad designs and poor UX first.

If it's directly understood, user experience would greatly improve, and if u need to write an instruction, its not ideal. It's has to be straightforward and need no explanation.

IMPACT             --> How much it affects your life

FREQUENCY    --> How many times it occurs

MASTERY         --> To improve upon using the UX

EFFORT             --> How much resources/strength I have to use to resolve this

RESOURCES     --> Time, energy spent 

These measurements are somewhat factual. But to determine, we need to find out who are the targeted users.

Enjoyment scale is subjective. Personal preferences has limits. Perceptions are harder to measure.

{ How Might We... }

Usable

Equitable

Enjoyable

Useful

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Week 3

Understanding the user needs is the key to create a good product, to empathize and understand people.

Why do we start? is all built with assumptions at first.

Assumptions are good. It could be a quick starter.

Assumptions are bad, more about us than them, a solution that already exists.

User research is to tear down assumptions.

What is research?

Understand User Needs & Behaviours

Methods for conducting User Research

Analysing & Interpreting Data

Report Findings & Suggest Actions

What Do We Research?

People

Behaviour

Context

Market

Why Do Research?

Connect dots

Find the root cause

Align the team

Save company resources


2 types of research

Quantitative & Qualitative

Quantitative

Methods

Data surveys

A/B testing

NPS scores

Performance metrics

Testing Validation

- for design proposals and see if t performs well.

Qualitative

Methods

User interviews 

Shadowing

Usability Testing

Testimonials

Discovery Ideation

- Great to discover insights unexpected from users.

PROCESS

Week 1

Started off with a problem that taylorian's have, we focused on food experience in taylors.
after consulting with our lecturer, we started on our slides and came up with the name "Mealz" that align with "Syopz"

Week 2

An exercise was given to us and we are to have a 5 minute presentation on week 3. Topic is whatever we chose, as a service or tech. I chose the user journey of the MyKasih App that was recently launched by the government.

Document the experience in detail.

Map the whole journey.

Can integrate more than just an app such as the mappings, qr places, signage, etc.

Guiding and navigating new students.

Week 3

EXERCISE 1 - MyKasih app 

We are to focus on how to build understanding for asking consumer's/user's feelings when crafting the interview questions and asking them the questions. Our group first crafted the questions we initially had and it was too guided, we consulted with the lecturer and understood that it should be more open ended questions rather than guided.

Week 4

EXERCISE 1 - MyKasih app 

Week 5

We learnt on how to dissect interview questions and arrange them in their categories by trying to understand which may or may not work.

Week 6

We were taught on how to craft user personas and how to actually chunk information and brainstorm first before actually getting straight into it.

Next week we are to work on...

- Stakeholders map
- User Personas
- Scenarios

CLASS EXERCISE 

Week 7

User Journey Map

consider stakeholders in more detail.

CLASS EXERCISE 

After crafting a simple user persona for the airbnb host and guest, we are to do the stakeholder map and also the user journey for the class exercise and briefly explain it in class.

Week 8

Handover 

Class Exercises

HMW stick-its

We were to brainstorm on how to answer 4 HMW questions with the sticky notes 

vertical slice - experiencing a bit of all layers rather than a layer fully.

Week 9-10

Design Document

1. Revise your project management

2. Design statement

3. Mind map

4. SMART (task)

5. RACI

6. GANTT chart

I was tasked with developing the App Logo, Logotype and banners + Posters + mockups for the final project.

The logo is a taylors logo incorporated with a fork to make it relevant to the project topic/theme.

Week 10 - lecture

Teaser --> exposition --> process --> solution --> ask

Spend more time on Big impact rather than the other features.

(showing before & after will greatly increase difference and comparison.

"What does your solution actually bring?"

Project presentation breakdown:

INTRO

What was the project about?

- how long did it take?

- who worked on it?

- what were you in charge of?

What is it?

- what is the format?

- what does it do?

- who will use it?

- how does it help them?

Trailer > exposition > process > a solution > ash

CONTEXT

What is the environment?

- where do we use the product?

- what did it aim to solve?

- what are the stakes?

- what are the challenges?

SPECS

How to do it?

- who is making it?

- what are they using?

- what are the limits?

DEMO

Show & Tell

- how it works

- what it looks like

- how it moves

- show it in use

- show it with people

FEATURES

Everything it does

- all the function of the project

- the parameters that can be set

- how flexible it is

What it does better

- comparisons to other solutions

- data and facts

CHOICES

Breakdown

- what was chosen

- how decisions we made

- research results

- what they do

- what is affected

- tests

RESULTS

Data

- past vs present

- impact analytics

- success metrics

Timeline

- current assessment

- reflection

- timeline

- future updates

CTA

Call to actions

- see the full story

- download the files

- contact the author

SLIDES for 1st submission

Week 11-14

Prototype.

I designed the posters, digital banners of the app and Taylor's mobile app regarding on how to market it and the overall visual aspects.

 

MOCKUPS

I had made the designs for the mockup and produced them to give the brand experience. The jackets and hats are for the student helpers to help those in need of some cash as a "part-time" in campus.

DESIGNS COMPILATION

REFLECTION

Findings

During the design process, I have found that technical expertise on the use of software is most effective when combined with a strict exploration of ideas. The diverse use of creative methodology allowed me to develop a wide array of ideas instead of reaching a solution that was the initial one to appear to me. The experimentation of these conceptualizations enabled me to narrow down my strategy. I discovered that digital media prove to be not only useful in creating high-fidelity prototypes, but also in effectively conveying the reasoning and purpose of the design solution to make the user experience in a way that can be intuitive and clearly articulated.

Observation

I have noticed that the dynamics of work in a multidisciplinary environment had a strong impact on the quality of the final design. My interaction with peers who had other skill sets and outlooks showed the need for collaborative practices in the design fraternity. I observed that a willingness to listen to other opinions and engagement in group criticisms facilitated the bridging of the gap between disciplines. This increased level of understanding in the mechanics of our interactions and aligning our objectives showed that the successful UX is hardly an individual endeavor, but instead a tool that can be achieved with the help of a successful team and common vision.

Conclusion

After all, it is a lesson that has taught me to be critical of the role that being a designer requires. I now understand that design solutions that are amiable are beyond appearance or functionality and that it entails a deliberate effort to be socially responsible. As I proceed to other projects, I will be an ethical thinker where I will make my work more inclusive and make sure that my communication is transparent. This module has enabled me to firmly hold the view that professional design practice should always be user and society-centric.