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Art Direction - EXERCISE

Edita Chew En Thung  /  0357357 Art Direction  /  Bachelor of Design (Honours) in Creative Media  /  Taylor's University Exercise Table of Content 1. INSTRUCTIONS 2. PROCESS       i. FINAL 3. FEEDBACK 4. REFLECTION INSTRUCTIONS    We are to research and gather info about a company we chose and interview the art director there to better grasp the concept and workflow of their jobscope. PROCESS  Week 1 During lecture we were briefed about the expectations of the outcome of the first exercise which is collecting research about the role of art direction in a company we will conduct research on. Our team were brain storming and researching on the companies that we could conduct an interview with the art director with. I pulled some of my contacts and connections to get an interview with the company hotshoesasia , a data driven company.  We assign...
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Minor Project

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Edita Chew En Thung  /  0357357 Minor Project  /  Bachelor of Design (Honours) in Creative Media  /  Taylor's University Task 1 Table of Content 1. INSTRUCTIONS 2. PROCESS       i. FINAL 3. FEEDBACK 4. REFLECTION INSTRUCTIONS   In our Minor Project, we received the task to come up with a new concept based on United Nations Sustainable Development Goals (UNSDGs). The solution demanded a user-centric edge, in which we engaged in an empathy-driven research to fully comprehend the actual needs, pain areas and desires of the target population. Our solution had to solve these discovered needs in a meaningful way coupled to the integration of Fourth industrial Revolution (4IR) technologies like the use of artificial intelligence, the Internet of Things (IoT), or immersive media. Our proposal on the project took the following outline. We started by providing an ...
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Packaging & Merchandising - Project 3

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Edita Chew En Thung  /  0357357 Publishing Design  /  Bachelor of Design (Honours) in Creative Media  /  Taylor's University Project 3 (Collaboration with TBS(merchandising)) Table of Content 1. INSTRUCTIONS 2. PROCESS 3. FINAL 4. FEEDBACK 5. REFLECTION INSTRUCTIONS fig 1.0 | Module Information Booklet (MIB) Final Project Description: Formulation of Merchandise & Promotional Strategy Us students, as part of this final project, will also extend the knowledge they had in designing their own food mechanism and packaging to include an entire brand experience by designing their own merchandise and promotional activities. The aim is also to enhance the brand in the market, develop the new customers and make the current customers loyal by designing the relevant merchandise and creating a strategic promotional plan according to the targe...
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Creative Brand Strategy - PROJECT 4 LECTURE NOTES

Edita Chew En Thung  /  0357357 Creative Brand Strategy  /  Bachelor of Design (Honours) in Creative Media  /  Taylor's University LECTURE NOTES Table of Content 1. INSTRUCTIONS 2. LECTURE NOTES 3. COMPILATION 4. REFLECTION INSTRUCTIONS
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Packaging & Merchandising Design - Project 2

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Edita Chew En Thung  /  0357357 Publishing Design  /  Bachelor of Design (Honours) in Creative Media  /  Taylor's University Project 2 (Collaboration with TBS) Table of Content 1. INSTRUCTIONS 2. PROCESS 3. FINAL 4. FEEDBACK 5. REFLECTION INSTRUCTIONS fig 1.0 | Module Information Booklet (MIB) As the part of the interdisciplinary project, we had to design the packaging of the food product being developed by business students (TBS). As design students we had to work together with TBS and SLAS students to develop a commercial viable product. This was done by ensuring cross-references in the packaging design and the brand of the product, target group of people, and the overall business strategy. Our Responsibilities: Research & Ana...
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Creative Brand Strategy - TASK 3

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Edita Chew En Thung  /  0357357 Creative Brand Strategy  /  Bachelor of Design (Honours) in Creative Media  /  Taylor's University Task 3 Table of Content 1. INSTRUCTIONS 2. TASK 3 3. FEEDBACK 4. REFLECTION INSTRUCTIONS Task 3 Campaign Presentation Brief Duration of the project Week 06- Week 13 Week 13 Final Presentation & Submission: The ultimate task to be undertaken by the students in this project is to use what they have learnt in Task 1 and Task 2 to come up with a balanced campaign presentation deck. Based on an established research and ideation phase, the goal of this project is to create a good visual identity and then implementing it all along the digital and real-life brand touchpoint. At the first stage of the campaign, a powerful key visual will be created, following which all design variant...
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Creative Brand Strategy TASK 2

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Edita Chew En Thung  /  0357357 Creative Brand Strategy  /  Bachelor of Design (Honours) in Creative Media  /  Taylor's University Task 2 Table of Content 1. INSTRUCTIONS 2. PROCESS | TASK 2A & 2B 3. FEEDBACK 4. REFLECTION INSTRUCTIONS We are tasked with developing a Design Brief for a proposed Brand Campaign . The brief should begin with foundational elements, including: Campaign Name Communication Goals Key Message (based on the central Big Idea ) From this foundation, you'll move into the Ideation & Design Direction phase. The goal is to explore meaningful and innovative opportunities that align with the brand’s strengths and strategy, and deliver value to the target mar...
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